Specialising in manufacturing watches for Land, Air, and Sea, Swiss watch brand Luminox recently launched their iconic sports line for the Indian audience at Triumph Shaman Motors, Mumbai. Designed to sustain extreme weather conditions at all times – whether you're biking in the mountains or going deep-sea diving – the Luminox watches come with a self-powered illumination system and a battery life which is said to last the user 25 years.

At the launch, Martin Grossenbacher, International Sales Director, Luminox Watches Switzerland said, “We are delighted to be here, India is an exciting place. The Indian watch market is maturing where adventure seekers are appreciating innovative concepts and designer products that blend technology to create a seamless experience. Luminox is one such brand, which is high on innovation and manufactures products that meet contemporary needs.

The brand was originally known for their high performance watches designed especially for the U.S. Navy SEALs and the U.S. Air Force. Present in over 70 countries, Luminox' main target will be the rising adventure sports community in India.