IWC and Facebook Team Up For You!

An innovative and dedicated ChatBot to help you navigate the new IWC Portugieser collection.

In these unprecedented times, brands across the globe are trying to find ways to connect to their base customers. IWC finds a unique way by teaming up with Facebook and launching the innovative chatbot to present their new Portugieser collection.

This new collaboration with Facebook, one of the giants of the digital space, marks the introduction of their latest Portugieser collection through the Facebook Chatbot that allows customers to interact with the brand directly in a new and faster way. It has been developed through a collaborative effort between IWC and Facebook's Messenger team to offer their customer's the personal experience that would normally have been provided by an IWC boutique. But this virtual one-to-one messenger chat with a virtual advisor allows fans and customers of IWC to get the first information regarding their new collection with exclusive clips and booking appointments in one of the 10 selected boutiques for a special date in the future. All of this gives the customer and idea or an experience of a kind of “digital try-on”.

“IWC has always looked to offer its customers valuable, innovative experiences,” explained Dominic Weir, Chief Digital Offcer at IWC Schaffhausen. “Digital development throughout the customer journey is close to our hearts, and it’s a commitment which seems more relevant than ever. It allows us to be here for customers, as we always have been, providing the same high-quality experience they expect.”

The ChatBot is now live here and will initially run as a pilot in Switzerland, Germany, France, the United Kingdom, Italy, the United States and Singapore, but is expected to be rolled out across other territories in the future.


Launched in 2012, WatchTime India is the result of a collaboration between America's most-read watch magazine, WatchTime and, India's leading media house, Malayala Manorama. With an aim to popularise and celebrate the evolving watch culture of the country, the publication is your one-stop destination for everything related to fine luxury watches. From the latest tests to reviews, to exclusive features on the history and horological heritage of some of the most spectacular watch brands of the world, the WatchTime India portal has a lot to offer. Stay tuned for an exciting journey, through the fascinating world of watches!

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