In these unprecedented times, brands across the globe are trying to find ways to connect to their base customers. IWC finds a unique way by teaming up with Facebook and launching the innovative chatbot to present their new Portugieser collection.

This new collaboration with Facebook, one of the giants of the digital space, marks the introduction of their latest Portugieser collection through the Facebook Chatbot that allows customers to interact with the brand directly in a new and faster way. It has been developed through a collaborative effort between IWC and Facebook's Messenger team to offer their customer's the personal experience that would normally have been provided by an IWC boutique. But this virtual one-to-one messenger chat with a virtual advisor allows fans and customers of IWC to get the first information regarding their new collection with exclusive clips and booking appointments in one of the 10 selected boutiques for a special date in the future. All of this gives the customer and idea or an experience of a kind of “digital try-on”.

“IWC has always looked to offer its customers valuable, innovative experiences,” explained Dominic Weir, Chief Digital Offcer at IWC Schaffhausen. “Digital development throughout the customer journey is close to our hearts, and it’s a commitment which seems more relevant than ever. It allows us to be here for customers, as we always have been, providing the same high-quality experience they expect.”

The ChatBot is now live here and will initially run as a pilot in Switzerland, Germany, France, the United Kingdom, Italy, the United States and Singapore, but is expected to be rolled out across other territories in the future.