As the seventh edition of LVMH Watch Week flags off today in Milan Italy, we’ll see a plethora of releases from all nine Maisons under the LVMH umbrella including Bvlgari, Daniel Roth, Gerald Genta, Hublot, L'Epée 1839, Louis Vuitton, TAG Heuer, Tiffany & Co., and Zenith.
For Bvlgari, last year’s LVMH Watch Week highlight was the introduction of a new in-house automatic movement, the Lady Solotempo BVS100, in its flagship Serpenti line. However, for this year, it seems like the brand raises the bar with a more expansive showcase. There is a release of a total of six watches across four iconic lines - Monete,Tubogas, Serpenti and Lvcea, under the theme ‘Art of Gold’.
Bvlgari Monete
Revisiting the brand’s Monete in the 1960s, the new Maglia Milanese Monete secret watch features a 198-297 AD coin depicting Emperor Caracalla. However the highlight of the watch is that it debuts the traditional Milanese mesh bracelet, formed with interlaced gold threads and handcrafted by goldsmiths during the Renaissance.
The case and crown is set with diamonds. Open the cover and you will see the white mother-of-pearl dial accentuated with diamonds as hour markers and rose-gold plated hour and minute hands. The open caseback reveals the in-house manual winding mechanical micro-movement Piccolissimo BVP 100, first introduced in 2022, providing the watch a power reserve of about 30 hours. The Milanese mesh bracelet comes in two sizes - 135-145-155 mm and 160-170-180 mm.
Bvlgari Tubogas Manchette 104093
The new Tubogas Manchette is all about rich chromatic tones decorated with citrines, rubellites, peridots, amethysts, topazes, and spessartites. It is also a reinterpretation of the 1974 model from its square case with round dial to the wide single-coil bracelet, which is studded with nearly 12 carats of diamonds and gemstones. More diamonds are on the bezel and the dial.
The watch has a transparent caseback revealing the automatic Calibre Lady Solotempo BVS 100 with 50 hours of power reserve.
Bvlgari Serpenti Seduttori
As predicted in our 2026 year’s trend list, about the stone dials, Bvlgari’s new Serpenti Seduttori appears in Malachite dial (Ref. 103901). However, this stone is already there in the Lvcea and Serpenti Spiga watches. The other Serpenti Seduttori comes in white opaline dial (Ref. 103902).
Following the “Art of Gold’ theme, both the watches are crafted in rose gold and feature rose gold-plated hands and hour markers and a bezel decorated with 36 diamonds. Additionally, the bracelet of Ref. 103902 is decorated with 117 brilliant-cut diamonds. The same movement driving the Tubogas Manchette powers these two watches.
“Serpenti is more than an icon; it’s a signature,” says Fabrizio Buonamassa Stigliani, Bvlgari’s Product Creation Executive Creator.
Bvlgari Lvcea Notte Di Luce
I think the launch of these Lvcea Notte Di Luce is the most fascinating across all the releases. The dials you see in the watches come from a long story, when Stigliani met Yasuhiro Asai, a renowned artist for Urushi and Raden lacquer technique. These ancestral lacquering art techniques are known for their iridescence.
All the dials are unique, and preparing it is a task—each dial making takes about 60 days.
The process includes Asai picking the iridescent fragments of mother of pearl to compose a vibrant mosaic. After a final polishing, the bright pattern slowly appears out of the dark lacquer. Between each coat of lacquer, the surface is carefully polished with charcoal to make it smooth and shiny.
Limited to 80 pieces each, the 33 mm watches are crafted in stainless-steel and rose gold, with bezel featuring diamonds. The dial of Ref. 104290 features mosaic centrally while in Ref. 104243 it appears to move upward across the dial. An automatic movement with 42 hours of power reserves drives the watch.
Images: Courtesy brands
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