A total of 11 brands are set to showcase their novelties at the Watches & Wonders that is coming to Shanghai for the very first time. The leading watch fair will be exhibiting at the West Bund Art Centre from the 9th to the 13th of September. An invitation only extravaganza, the watch fair will offer a unique opportunity for visitors to immerse themselves in Watchmaking Excellence and also be the first to view the brand's new releases for 2020.
The visitors to this leading watch exhibition will include media, retailers and clients who will get a first hand look at the world of fine watchmaking. This is an extension of the online platform of Watches & Wonders that was launched earlier in the year.
While organising a watch fair of this scale during the times of Covid-19 seems like an impossible task, the organisers are confident that the event will be observing strict Health and safety measures. The fair is set to take place inside two halls at the heart of the West Bund Art Centre which is Shanghai's hottest address for art, lifestyle and design making it the perfect setting for an immersive encounter with the culture of watchmaking.
The full programme of events include product launches, talks and panel discussions on a variety of topics, a LAB that will present special projects and innovative technologies, workshops introducing the visitors to the secrets of mechanical watches and a Métiers gallery that will host workbench demonstrations of rare skills by master artisans and watchmakers.
The 11 brands exhibiting at the 2020 Watches & Wonders Shanghai are A. Lange & Söhne, Baume & Mercier, Cartier, IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Parmigiani Fleurier, Piaget, Purnell, Roger Dubuis and Vacheron Constantin.