After pioneering the luxury connected segment back in 2015 and then following through with a slew of connected models like the Connected Modular Golf Edition, TAG Heuer announces the release of yet another addition to its Connected range - the 2020 (third generation) Connected watch. This timepiece makes a design and technological statement that cements the Swiss watch brand's position as the leader in introducing a new generation of luxury watches to the rather closed industry.

The new TAG Heuer Connected watch is a versatile timepiece that offers customers the choice to change their lifestyle. From daily connected services (provided by Wear OS by Google) to an immersive sports experience (courtesy the all new TAG Heuer Sports app), the timepiece caters to all and sundry. TAG Heuer’s Chief Strategy and Digital Officer, Frédéric Arnault, who has led this ambitious project since its start eighteen months ago, explains: “The TAG Heuer Connected watch was designed and engineered with the same passion and attention to detail as our mechanical watches. The Connected watch is not only a beautiful timepiece, it’s a truly immersive experience, as it now sits within a complete TAG Heuer digital ecosystem geared towards performance and sports.”

Crafted in a 45mm stainless- steel or titanium case, the new Connected timepiece looks like a typical TAG Heuer chronograph watch. It features similar faceted lugs, polished and brushed details on the case, a graduated ceramic bezel and a central rotating crown etc. When it comes to the dial, the watch features an ultra-legible, all-active and flush OLED touchscreen that is protected by a scratch-resistant sapphire crystal. One can customise the screen and choose a fitting option from five always-on mechanical or digital-inspired TAG Heuer watch faces. The dials include a three-hand version of the Heuer 02 manufacture movement skeletonised dial, a digitalised Carrera Heuer 01, a liquid crystal-like display, a unique algorithm-based neural network animation named Orbital, and a tribute to the hexagonal nanotube structure of the brand’s carbon composite hairspring.

Additionally with the new TAG Heuer Connected watch, the brand ensures that customisation is not limited to just the dial faces but extends on to the straps as well. Enhanced by intuitive interchangeable bracelet system, the wearer can switch up their look with a choice of durable rubber straps with just a single clip motion. Strap options include a classic black scale pattern with red stitching, or bolder perforated red, orange or khaki, complementing the core steel and black options. Coming to the workings of this third generation connected watch, the timepiece is powered by Wear OS by Google which features invaluable services that supports the wearer throughout the day.

Apart from the watch and its various features, what stands out the most in the 2020 edition of the TAG Heuer Connected watch is the ecosystem that the brand is trying to build with the launch of its very own TAG Heuer Sports application. Connecting your watch to your phone or vice-versa is a breeze with the custom-designed app that supports golf, running, cycling, walking, fitness and other activities. Furthermore, to keep the mechanical spirit of the watch alive, the new model also introduces a TAG Heuer stopwatch feature that can be operated with the pushers on the case and boasts a precision to the-millisecond. This can also be used as a timer, an alarm or a bespoke setting interface.

Striking the perfect balance between “ a reliable instrument to support a connected lifestyle and measure performance, and a statement accessory imbued with TAG Heuer's unmistakable identity”, the new Connected watch from TAG Heuer piques an interest like no other!