news 18, Jun 2018 05:13pm
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The New Luminor Logo

Panerai adds six new pieces to their best-selling Luminor Logo collection.

A leading best-seller for the Florentine-based brand Office Panerai, the Luminor Logo faithfully defines the characteristics of the brand through its minimalist design. The collection is offered in two variations, one the very clean Luminor Base Logo range and the second with the small-seconds counter at the 9 o'clock position, the Luminor Marina Logo.

Panerai has further enhanced the collection with six new models: three new Luminor Base Logo 3 Days, and three Luminor Marina Logo 3 Days. All six 44mm pieces come equipped with the new in-house hand-wound P.6000 calibre holding a power reserve of three days. The dial comes in two options – black and white – with the logo at 6 o'clock in white or blue respectively. The logo consists of the interlinked O and P letters with two arrows pointing up and down, portraying the brands two historic vocations – creating optical precision instruments for both the sky and under water.

The new range is available in a variety of straps in colours of blue and grey (apart from the traditional black and brown) with a contrasting stitching. 


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