Swiss luxury watch manufacturer IWC Schaffhausen recently appointed Mehdi Rajan as its new Regional Brand Director for the Middle East, India, and Africa. Succeeding Luc Rochereau, who is now the Managing Director for Europe, Middle East, India and Africa for the brand, Rajan has been a part of the IWC family since 2013.

With over 10 years of experience in the luxury sector, Rajan first joined the Richemont Group seven years ago. Today, in his new role, Rajan will be responsible for strategically leading the brand's growth within the region. “Celebrating IWC’s 150-year anniversary this year marks a successful milestone for the company, and I feel honoured to have been given the opportunity to lead the brand to even bigger and more momentous achievements as we enter into a critical stage of growth and expansion,” comments Rajan. “This region is a key market for us and I look forward to growing the business here over the coming years with the team.”