TAG Heuer welcomes world's top tennis player Naomi Osaka as the new brand ambassador. The 23-year old Japanese athlete is also widely recognised as a committed social activist who has been working continuously to use her influence and personal style to start conversations about making the world better on a global stage.

An exceptional athlete with a winning mindset, Osaka joined the WTA professional circuit in 2013. Since then she has become one of the most explosive and influential tennis players in the world. Her many achievements include; “Newcomer of the Year” at the 2016 WTA Awards, the first Asian woman to hold the number one position in singles, the first Japanese ever to win a Grand Slam event (US Open in 2018). All of this was followed by her Australian Open championship in 2019 and a second U.S. Open title in 2020.

“We are very proud to have Naomi join the TAG Heuer family. Her athletic record and commitment to excellence are outstanding but even more impressive is her passionate spirit and drive for advocacy which is an inspiration to so many. We are excited to support Naomi as she kicks off her 2021 season and prepares for her Olympic debut” says Frédéric Arnault, CEO of TAG Heuer.

Apart from the superstar athlete's focus on become a leading voice for social justice, Osaka also expresses herself through fashion with bold and eye-catching choices. On the partnership with TAG Heuer, Naomi Osaka said, “I’m excited and honoured to join TAG Heuer as brand ambassador. It’s a partnership and friendship that exemplifies our shared mindset and values. The brand’s trailblazing approach with their ‘Don’t crack under pressure’ motto speaks to the way I live my life both on and off the court.”

TAG Heuer is all set to accompany the powerhouse performer at every tournament in 2021 and beyond.