Struggling to find solutions to sail through one of the worst slowdowns in the history of luxury watchmaking, brands are all set to woo the millennials this year. From rolling out connected watches to customised timepieces to sports collaborations and extensive social media campaigns, watch brands are desperate to engage a newer audience.
This issue is a treat for sports watch lovers. From TAG Heuer’s famed Monza to Omega’s new Seamaster Planet Ocean Chronograph and Rolex’s most sought-after Daytona in steel, we tested some mean machines for you.
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