Featuring celebrity Sidharth Malhotra and numerous global influences, TIMEX® launches the all new WE DON’T STOP™ digital brand campaign expressing the brand's outlook and 21st century mindset. The campaign aims to give its “It takes a licking and keeps on ticking,” slogan a modern update with a new creative that features notable change makers from around the world. These global influencers display their resilience and how they have been inspiring others through their actions. They also offer their support to the #TOGETHERBAND campaign to further the “We Don't Stop” mission.

“WE DON’T STOP is a natural progression for the brand,” says Tobias Reiss-Schmidt, President and CEO of Timex Group. “The campaign speaks to the resilience that we are all surrounded by – stories of grit, perseverance, ingenuity and heart – stories that strengthen us to carry on. WE DON'T STOP champions our everyday heroes and everything we have stood for over the past 167 years, without losing a step as we continue forward.”

Sidharth Malhotra, Actor, Indian Film Industry, on the launch said, “I am glad to associate with Timex for this inspiring campaign - We Don’t Stop. It’s so authentic and truly celebrates the pride and determination that people across the world are demonstrating. Really like how the brand is encouraging everyone to challenge the status quo and inspiring them to keep moving forward. I believe that everyone has their own individual We Don’t Stop story and each story should be shared with the world.”

With this campaign, the brand wants to convey a message of hope and resiliency especially during these times of difficult circumstances. “WE DON’T STOP is a natural progression for the brand,” says Tobias Reiss-Schmidt, President and CEO of Timex Group. “The campaign speaks to the resilience that we are all surrounded by – stories of grit, perseverance, ingenuity and heart – stories that strengthen us to carry on. WE DON'T STOP champions our everyday heroes and everything we have stood for over the past 167 years, without losing a step as we continue forward.”

The new WE DON’T STOP™ platform symbolises Timex and its ongoing plan of being innovative and forward-thinking reflected perfectly in their timepieces. Keeping this motto in mind, the brand has joined  #TOGETHERBAND in driving awareness for this global campaign dedicated to creating a more equitable, peaceful and sustainable future for all.