Seiko unveils four new King Seiko dress watches

The latest King Seiko KS 1969 models are inspired by a vintage King Seiko from 1969.
Relaunched two years ago, King Seiko is a Seiko collection that offers more luxury, heritage-inspired watches. The latest in the line are four King Seiko KS 1969 models in four colourways—silver (Ref. SJE109), purple (Ref. SJE111), green (Ref. SJE113) and cyan (Ref. SJE115) - of which the last one is a 700-piece limited edition celebrating Seiko’s 100th anniversary. 

Measuring 39.4mm, the latest King Seiko KS 1969 watches are crafted in stainless steel and feature a dial through a sapphire crystal that has an anti-reflective coating on the inside. The brand also released a multi-row bracelet that combines polished and satin-finished links and allows the light to reflect in an interesting way. The tightly woven, fine links ensure a mobility that is reminiscent of flowing fabric. 

All the timepieces are equipped with Seiko's super-slim automatic caliber 6L35, protected against magnetic fields up to 4,800 A/m and offers a power reserve of 45 hours. Seiko specifies the accuracy as +15 to -10 seconds per 24 hours. Thanks to a screwed case back, the watches are water resistant to 50 meters.

Three dial variants

King Seiko watches

The new series is available with silver, purple and green dials. The silver dial reflects the modern cityscape of Tokyo, where the history of the King Seiko collection began in 1961. The purple dial is inspired by "Edo purple", a traditional Japanese color from the Edo period. It can also be found in the cityscape of Tokyo and will be the official color of the 2025 World Athletics Championships in the Japanese capital. The green dial, on the other hand, captures the nature of the urban forests and parks with its subtle color gradient. Each model is sold for a price of Rs. 2,86,000 (approx.)

The Limited Edition

King Seiko Ref. SJE115

In 1924, Seiko presented its first wristwatch with the brand lettering on the dial. This year has since been considered the beginning of the brand. Today, 100 years later, Seiko is celebrating this milestone with a limited edition. Technically, the anniversary model has the same features as the three other KS1969 models, but comes with a greenish-light blue/cyan dial and a structured pattern that is reminiscent of the scales of a rising dragon - based on the zodiac sign for 2024 in the Japanese horoscope. The model is rounded off by the gold-colored Seiko lettering. 

The limited edition will be available from July 2024 in selected Seiko boutiques and stores worldwide in an edition of 700 pieces.

This article first appeared in

Images: Courtesy brand


Launched in 2012, WatchTime India is the result of a collaboration between America's most-read watch magazine, WatchTime and, India's leading media house, Malayala Manorama. With an aim to popularise and celebrate the evolving watch culture of the country, the publication is your one-stop destination for everything related to fine luxury watches. From the latest tests to reviews, to exclusive features on the history and horological heritage of some of the most spectacular watch brands of the world, the WatchTime India portal has a lot to offer. Stay tuned for an exciting journey, through the fascinating world of watches!

Sign up for our newsletters to have the latest stories delivered to your inbox

Sign up for our newsletters to have the latest stories delivered to your inbox