The first brand to partner with ICC as the Official Timekeeper for the World Cup in 2015 and the ICC World Twenty20 in 2016, Hublot will now be extending the partnership till 2020 to cover the Champion's Trophy and the Women's World Cup as well.

“Hublot has once again proven itself as the first and unique luxury watch brand to enter the world of cricket. This iconic sport will round off our worldwide marketing presence. After partnering with the ICC Cricket World Cup 2015, the ICC World Twenty20 2016 and continuing to work with ambassadors such as Michael Clarke (Australia) and Rohit Sharma (India), I am especially delighted and proud that Hublot is the ICC Official Timekeeper partner." Ricardo Guadalupe, CEO Hublot

The “Hublot loves cricket” campaign will be going a notch higher this year as they will be promoting more cricket-based activities through the ICC digital channels. The agreement will also cater to the nominees of the “Player of the match” category in the semi-finals and finals at all ICC events, as well as the “Player of the tournament” award. The winners will be awarded with Hublot collector timepieces.

ICC Chief Executive David Richardson said: “We are delighted that one of our established event partners has extended their support of cricket over the longer-term. Being able to present Hublot watches to the Player of the Match and Player of the Tournament at ICC events enables us to recognise outstanding contributions of these players in a meaningful way.”

Hublot has created a special edition timepiece to celebrate the sport – the Classic Fusion Aerofusion Chronograph edition. Every small detail of the watch, from the bat-shaped hands (made of willow and cane designed like a short blade that cricket players handle) to the triple applique “stumps” at 12 o'clock, pay a tribute to the game. The case-back bears the ICC World symbol in a decal on the sapphire glass. Finally, the ensemble is completed by a strap in blue calfskin stitched onto black rubber with triple saddle stitching, in the style of a cricket ball.