Bollywood actress Katrina Kaif becomes the global face of the Swiss watchmaking brand, Rado. The partnership between the two transpired via a campaign video in which Katrina Kaif personifies confidence and grace, while walking out in a desert landscape with a Rado Centrix donning her wrist.
On turning as the global brand ambassador of the brand, Katrina Kaif says, “I am honoured and excited to be associated with Rado, a brand known for its excellence in watchmaking. Rado watches have always fascinated me with their innovative designs and commitment to quality. I look forward to representing this iconic Swiss brand on a global platform." And the brand’s CEO, Adrian Bosshard welcomed her on board saying "We are thrilled to welcome Katrina Kaif into the Rado family. Her timeless beauty and global recognition align seamlessly with Rado's core principles. We look forward to this journey of redefining luxury together”. Kaif says she has been a long-time admirer of the brand’s creations which brought in the collaboration. “Our discussions revolved around the synergy between my personal style and Rado's timeless watches, which emphasise a blend of classic and contemporary elements. It's been a fantastic journey”, says the Tiger 3 actress, the movie is set to release on Diwali.
Rado released the new Centrix models marking the partnership and onboarding of its new global brand ambassador. Centrix was first launched in 2010, the model took cues from the sand dunes. Early this year, Rado added new models in the collection, again inspired by the sand dunes in shades of gold, ochre and brown. For Kaif, the collection is sensual and feminine. “It is designed for the modern day women who withstands the test of time, essence of style and sophistication, who believes in embracing the power of timeless moments where every second counts and seizes every opportunity that lies ahead of her”, says the actress.
Kaif loves to style her outfit with a watch. She says, “My choice of watch depends on the occasion and my outfit.” She believes that watches are more than just accessories; they are a statement of one's style and an expression of their appreciation for detail and quality. “I admire watches that blend classic elements with a modern twist, reflecting my own personal style. I am definitely a watch enthusiast”, she adds.
Featured in the campaign is the Rado’s most popular watch series - the new RADO
Centrix (Ref. R30019732). The 35mm timepiece is incorporated with a polished rose-gold-coloured PVD coated stainless steel case and is topped with a curved sapphire crystal with an anti-reflective coating. The brown faceted and lacquered dial has 12 diamonds as the hour markers and a date window at 6 o’clock, above which is a Jubilé written in 3D effect. There are rose gold coloured hands and a moving anchor symbol just below the 12 o’clock.
Driving the new Centrix is the automatic Calibre R582 with an antimagnetic Nivachron™ hairspring, boasting about 48 hours of power reserve. A polished rose-gold-coloured PVD coated stainless steel and brown high-tech ceramic middle links bracelet compliments the timepiece. The brand also offers the other iteration with faceted and lacquered dial and ceramic middle links bracelet ( Ref. R30019744).
Images courtesy: Rado