Founded in 1832 in Switzerland, Longines is one of the oldest registered watch brands in the world, renowned for its elegant timepieces and rich horological legacy. The brand’s winged hourglass logo, registered in 1889, is the oldest unchanged trademark still in use today. Longines made its mark early by pioneering industrialized watchmaking. In 1867, it produced its first movement, the 20A, which won an award at the Universal Exhibition in Paris. By the late 19th and early 20th centuries, Longines had already built a strong reputation in precision timekeeping, especially in sports and aviation. Notably, the brand served as official timekeeper for numerous international sporting events and was used by aviation pioneers like Charles Lindbergh, who later co-designed the iconic Longines Hour Angle watch. Throughout the 20th century, Longines blended technological innovation with classic aesthetics, creating pieces that balanced performance with elegance. Today, it operates under the Swatch Group umbrella, continuing to uphold its timeless design language and commitment to craftsmanship—often serving as a gateway brand for collectors entering the world of Swiss luxury watches.